Articles and press releases about wholesale distribution, CRM, and all things WP.
Traditional buyer behaviors and how we interact with customers have been shifting for years. The pandemic accelerated this transition, and companies must adapt to be successful. Today’s buyers have an overabundance of information. They are empowered, they are demanding, and they are changing the way they buy, which means we need to change the way we sell. Aligning your Sales and Marketing teams make this transition more seamless.