As a leader in your organization, you are responsible for ensuring that your sales team is productive and achieving results. Clarifying expectations, the same vocabulary, and KPIs across the company enables your team to work toward common goals. Read more about six key areas we recommend focusing on.

Traditional buyer behaviors and how we interact with customers have been shifting for years. The pandemic accelerated this transition, and companies must adapt to be successful. Today’s buyers have an overabundance of information. They are empowered, they are demanding, and they are changing the way they buy, which means we need to change the way we sell. Aligning your Sales and Marketing teams make this transition more seamless.