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User adoption is crucial for the successful implementation and ROI of any process, including CRM platforms. Whenever you are implementing new technology for your organization, having a partner with a strong understanding of your business and working with you every step of the way can ensure successful adoption.
Adopting a new CRM is a big investment – both of time and money. After months of preparation and investment, how do you ensure your end users will actually use the CRM? Employee pushback can happen with products that are both good and bad, as buy-in for the CRM begins with the implementation process.