Christalyn Duff joins WebPrented

Columbus, OH – WebPresented is excited to announce that Christalyn Duff has joined the company, assuming a newly developed role of UI/UX Designer as of November 2024. Christalyn joins WebPresented with over 15 years of design experience in web design agencies, e-commerce, and startup companies. For the past 3 years, she’s been focused on UX and accessibility. 

Describing the change, Micah de la Cruz, Technical Lead of WebPresented said, “Hiring a UI/UX Designer allows us to deliver software that’s intuitive, visually appealing, and user-friendly while managing complex functionality behind the scenes. This focus on user-centered design will keep our product fresh, engaging, and ahead of expectations, driving customer satisfaction and adoption.” 

He added, “From the moment we spoke with Christalyn, it was clear that she not only aligned with our organizational culture but also brought the right combination of skills, experience, and enthusiasm to excel in the role. Her passion for what we do, coupled with her expertise, gave us confidence that she would deliver exactly what we’re looking for.” 

“I’m thrilled to contribute a design perspective to the WebPresented platform and brand,” Christalyn said. “The organization has already established a strong customer-focused approach, which is often one of the biggest roadblocks to great UX. Yet, I see significant potential for growth by adding some visual “know-how” into the mix. I look forward to collaborating with the WP community to further enhance the platform and deliver even greater value to our users.” 

WebPresented is a software company that provides Customer Relationship Management (CRM) for hundreds of Wholesale Distributors. WebPresented’s flagship product, WPCRM, syncs data from customers’ ERP systems and delivers it back to sales reps as actionable intel. More than 20,000 Sales Professionals rely on WPCRM every day to increase revenues, improve efficiency, and collaborate with team members. Based in Columbus, OH, WebPresented has been a leading provider of technology solutions for Wholesale Distributors for over 13 years.