Would You Trust A CRM That Doesn’t Use Its Own CRM?
3 min read
WebPresented
If a company sells CRM software but doesn’t trust it to manage its own customer relationships, would you?
It’s a simple question, but it’s something more distributors should be asking before considering any CRM.
CRM stands for Customer Relationship Management. It’s the system a business relies on to manage leads, customers, opportunities, communication, and growth.
If the people who built the software choose to manage all of that somewhere else, what does that say about their confidence in their own product?
Recently, during an on-site meeting with a prospective customer, our president was asked exactly that.
“Do you actually use your own CRM?”
The answer was easy.
“Absolutely.”
And instead of showing another polished demo, going to the next slide, or pulling up another case study, we simply opened up our actual WPCRM account.
The prospect could see everything:
- Account history
- Sales activity
- Customer interactions
- Pipeline movement
- Internal collaboration
We don’t use a sample database. Not a demo account. The real system we use to run our business every day.
The Demo Doesn’t Always Do It
Any software company can put together a great demo or provide the perfect webinar with all the right people.
The better question is: do they actually trust the product enough to run their own business on it?
Because when a company uses its own software, the stakes are higher:
- If there’s friction, it gets fixed.
- If there’s a flaw, it gets exposed.
- If a process is inefficient, nobody can ignore it.
And if the software helps their team work smarter, faster, and more efficiently — that’s proof it can help yours too.
That’s why we believe the best software companies should also be their own customers first.
Why WPCRM Runs On WPCRM
At WebPresented, WPCRM isn’t just for our sales team.
It’s where we manage customer relationships.
It’s where we track opportunities.
It’s where we coordinate marketing efforts.
It’s where we manage internal communication and customer service workflows.
WPCRM is where we run the business.
It’s where we manage leads, build customer relationships, track opportunities, and keep sales, marketing, and customer success aligned.
Why This Matters For Distributors
Many software providers market themselves as “distributor-focused”.
But behind the scenes, they’re running their own business on completely different platforms. Sometimes it’s the same platforms they’re telling you to stay away from. Does that make any sense?
They’re asking distributors to trust their platform, the one they don’t even trust to use themselves.
We take a different approach.
When we talk about:
- Reducing administrative work
- Prioritizing accounts with AI
- Identifying revenue opportunities
- Improving sales execution
We’re not speaking from second-hand accounts. We’re speaking from first-hand experience.
The Proof Is In The Pipeline
When prospects ask how WPCRM works in a real business, we don’t need to switch to demo mode or pull up another case study. WPCRM is a case study in and of itself.
We simply show them ours.
That’s the confidence that comes from using what you sell.
And it’s one of the reasons we’re proud to stand behind our own CRM.
See For Yourself
If you’re in the process of evaluating CRM platforms for your distribution business, don’t hesitate to ask this question on your next call.
“Do you use your own software?”
Then compare the answer.
Ready to see how distributors are using WPCRM to uncover opportunities, prioritize accounts and drive smarter growth? We trust it with our business. Will you?