Articles and press releases about wholesale distribution, CRM, and all things WP.
CRM, Sales Enablement, and Sales Force Automation Tools are all valuable and necessary for companies, but each serves their own purpose. In this article we will define each tool and their role for wholesale distributors.
Adopting a new CRM is a big investment – both of time and money. After months of preparation and investment, how do you ensure your end users will actually use the CRM? Employee pushback can happen with products that are both good and bad, as buy-in for the CRM begins with the implementation process.
An integrated CRM in the wholesale distribution industry houses contact and account information, sales history and trends, service requests, account purchasing habits, marketing automation, and so on. There is an abundance of valuable information in this data that you already own that can be leveraged to uncover new sales and opportunities.
A CRM tool an integral part of the organization, but, if a CRM cannot handle the needs of the company, CRM can be seen as a waste of time and money.